4 Things to Know About Your Company To Make a Successful Pitch to Investors

When you pitch your business to potential investors, explain your company’s purpose, target market, and competition. You started your business for a reason. What was it? Potential investors need to understand your vision and see how you can be profitable. Articulate your business model in detail, including your assumptions, and acknowledge what factors could affect … Continue reading 4 Things to Know About Your Company To Make a Successful Pitch to Investors

When Social Media Goes Bad: How to Turn it to your Advantage

Social media is one of the most useful, and most economical, tools you have at your disposable as a business owner. The technology is free and it can be used in a myriad of different ways, from promotions, to product development, to marketing, in general. However, just as social media opens a new and continual … Continue reading When Social Media Goes Bad: How to Turn it to your Advantage