How to Attract Millennials to your Business

Millennials are notorious for their strong love of technology, ubiquitous social media posts, and text messaging, explains Monster, but they also show a marked preference for small businesses. Katie Bardaro, lead economist at PayScale, quantifies the issue by saying, “Forty-seven percent of Generation Y (Gen Y) workers are employed by small companies, compared to only … Continue reading How to Attract Millennials to your Business

4 Things to Know About Your Company To Make a Successful Pitch to Investors

When you pitch your business to potential investors, explain your company’s purpose, target market, and competition. You started your business for a reason. What was it? Potential investors need to understand your vision and see how you can be profitable. Articulate your business model in detail, including your assumptions, and acknowledge what factors could affect … Continue reading 4 Things to Know About Your Company To Make a Successful Pitch to Investors